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Influence the Election

In October 2018, the Fohr team launched Influence the Election, an influencer campaign to influence the Mid-Term elections. Playing off the ongoing news of Russia influencing the American election in a negative way, we decided to recapture the positive value of influence by leveraging the power of the 50k+ influencers on Fohr. Over the weeks leading up to the November 6th, participating influencers pledged to share personalized Instagram stories, encouraging their followers to vote. With the support of notable individuals including Instagram's Head of Fashion Partnerships Eva Chen, Julianne Moore, Brad Goreski, Nick Wooster and thousands more, the campaign reached a total audience of more than 100 million people.

Project Roles
Designer, Front-End Developer, UI Designer
Company
Fohr
Skills
Design, Front-End Development, JavaScript, Ruby on Rails, Sketch
Media
Product Designs, Websites
Project Industries
Advertising, Lifestyle
Influence the Election
Influence the Election
Influence the Election
Influence the Election