Taco Bell - The Waiting Game

Client: Taco Bell
Agency: Grip Limited
Production Company: Frank Content
Game Console: The Juggernaut
Canadians have been eagerly waiting for Taco Bell's Cool Ranch Doritos Locos Tacos to make it north of the border. So to commemorate their first day of availability, I worked with Grip Limited to create an arcade game that made them wait just a little bit longer.
The game was placed outside a Taco Bell in downtown Toronto, and soon a large number of people were waiting in line to play a game where they get to... wait in line.
Once the player has reached the front of the virtual line, they are rewarded with a coupon for a real live Cool Ranch Doritos Loco Taco.