Shinola Hotel

Visual identity and collateral for Shinola’s new hotel in Detroit, MI. The Shinola Hotel is a true
distillation of the Shinola brand—exuding a sense of meticulous craftsmanship and quality.
I lead the creative direction for all visual touch points of the hotel including a full collateral suite, promotional photography, brand-
ed marketing materials, signage, wayfinding, en suite materials, restaurant menus, architectural details, and staff uniforms.