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WashREIT (rebrand)

WashingtonREIT, one of the country's largest public traded real estate investment trusts, wanted an update. The result was WashREIT, complete with a new brand definition, a new verbal identity and core messaging guide, and a new website.

Project Roles
Content Strategist, Copywriter, Editor (Brand/Content), Editor (Copy), Strategist, Writer
CO OP Brand Partners
Brand Strategy, Content Strategy, Copywriting, Creative Strategy, Marketing Strategy
Project Industries
Real Estate
WashREIT (rebrand)
WashREIT (rebrand)
WashREIT (rebrand)
WashREIT (rebrand)