WashingtonREIT, one of the country's largest public traded real estate investment trusts, wanted an update. The result was WashREIT, complete with a new brand definition, a new verbal identity and core messaging guide, and a new website.
- Project Roles
- Content Strategist, Copywriter, Editor (Brand/Content), Editor (Copy), Strategist, Writer
- CO OP Brand Partners
- Brand Strategy, Content Strategy, Copywriting, Creative Strategy, Marketing Strategy
- Project Industries
- Real Estate