Avantage Newbury (real estate portfolio)
UrbanMeritage, a real estate investment firm, contacted my client to bundle several of its assets into a consistent, easily presentable portfolio — including a name, core messaging guide, and website. I was part of the strategy team throughout the process, working on each part of these deliverables and writing individual descriptions of each of nine individual leasable properties.
- Project Roles
- Content Strategist, Copywriter, Editor (Brand/Content), Editor (Copy), Strategist
- Co Op
- Brand Strategy, Content Strategy, Copywriting, Strategy
- Project Industries
- Lifestyle, Real Estate