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The Highlands (Rosslyn, VA)

The Highlands is a new residential project in the Arlington neighborhood of West Rosslyn. I worked from research to execution of the brand expression, from opportunities to brand definition to brand guidelines and verbal identity to naming (the project and its three constituent buildings — Pierce, Aubrey, and Evo) to core messaging to web copy.

Project Roles
Content Strategist, Copywriter, Strategist
Co Op
Brand Strategy, Copywriting, Research
Project Industries
Real Estate
The Highlands (Rosslyn, VA)
The Highlands (Rosslyn, VA)
The Highlands (Rosslyn, VA)
The Highlands (Rosslyn, VA)