The Highlands (Rosslyn, VA)
The Highlands is a new residential project in the Arlington neighborhood of West Rosslyn. I worked from research to execution of the brand expression, from opportunities to brand definition to brand guidelines and verbal identity to naming (the project and its three constituent buildings — Pierce, Aubrey, and Evo) to core messaging to web copy.
- Project Roles
- Content Strategist, Copywriter, Strategist
- Co Op
- Brand Strategy, Copywriting, Research
- Project Industries
- Real Estate