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Nike 10K Barcelona Fireman's Run

The following campaign is the supposed work of a deranged, fictitious (and incredibly lazy) character we created. His sole focus in life was to boycott the Nike Fireman’s race. An explanation of his cause can be read in the manifesto that follows.

Project Roles
Copywriter
Company
Wieden+Kennedy
Skills
Comedy, Conceptual, Copywriting, Filmmaking
Media
Advertising
Project Industries
Advertising
Nike 10K Barcelona Fireman's Run
Nike 10K Barcelona Fireman's Run
Nike 10K Barcelona Fireman's Run