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Mercedes A-Class Bucket List

Owning a Mercedes is something you always thought would happen one day, but with the (slightly cheaper) A-Class, now you could own one today. To get people excited, we wanted fans to be able to feel the excitement of what it means to cross something off your bucket list. I worked on concept and execution of the launch video, celebrity ideas, and three hero bucket list items.

Project Roles
Copywriter
Company
R/GA
Skills
Copywriting, Social
Media
Social Media Content
Project Industries
Automotive