Peta "Revolt"

Artificial insemination guns, undersized milking stations, removal of calves from mothers within 24 hours of birth. There’s no need to embellish anything. That’s why we leveraged the dairy industry’s own materials and used it against them. Cold technical drawings help reach viewers hearts and minds by showing just how systematic and inhumane the dairy industry behaves.

Project Roles
Art Director, Designer
Company
SmithGifford
Skills
Art Direction, Calligraphy, Conceptual
Media
Advertising, Commercials - Video
Project Industries
Advertising
Peta "Revolt"
Peta "Revolt"
Peta "Revolt"
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