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Okay
Red Stripe - Boo!

Red Stripe needed to evolve the lovely "Hooray Beer!" campaign. With this iteration, we are reminded Red Stripes' value by seeing things that are not as praiseworthy as beer.

Project Roles
Copywriter
Company
Diagio
Skills
Broadcast, Comedy
Media
Billboards, Commercials - Broadcast, Commercials - Video, Microsites, Posters
Project Industries
Beer, Packaged Goods
Red Stripe - Boo!
Red Stripe - Boo!
Red Stripe - Boo!
Red Stripe - Boo!
Red Stripe - Boo!
Red Stripe - Boo!
Red Stripe - Boo!
Red Stripe - Boo!
Red Stripe - Boo!
Red Stripe - Boo!
Red Stripe - Boo!
Collaborators