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Pantene Pro-V Waterless Collection "Ban the Bun" #buntervention

Kristyna Archer was thrilled to see this apt, relevant, quirky script filled with messy Bun Puns come across her desk - Bunifesto, Bundemic, Ban the Bun! Pantene Pro-V was looking for a fun playful memorable way to engage with viewers for their Waterless Collection, which is their product line that caters to styling up next day hair. Targeting moms and really anyone struggling with the juggle, Archer had a clear and whacky vision of "In a World of the Messy Bun" seeing tumbleweeds of messy hair rolling over people, everyone is struck by this travesty, struggling to ripe out their hair ties and everything, whatever can they do?! The Waterless Collection is here to help you glow, embracing next-day hair sass, and Archer enjoyed collaborating with the creative team at MMC.

Project Roles
Director
Company
Pantene
Skills
Film, Live Action
Media
Commercials - Video
Project Industries
Advertising