Every year the NY Lottery has winners who don't know they are winners and never get their prizes. Time was running out for one lucky winner and we conducted a last minute search for them as a way to bring NY Lottery into the headlines. We generated millions of $ in earned media for the cost of some color copies.
- Project Roles
- Copywriter, Creative Director
- New York Lottery
- Comedy, Copywriting, Creative Direction, Media Strategy, Social Media Strategy
- Advertising, Posters, Social Media Content
- Project Industries
- Entertainment, Gaming