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Missing Winner

Every year the NY Lottery has winners who don't know they are winners and never get their prizes. Time was running out for one lucky winner and we conducted a last minute search for them as a way to bring NY Lottery into the headlines. We generated millions of $ in earned media for the cost of some color copies.

Project Roles
Copywriter, Creative Director
New York Lottery
Comedy, Copywriting, Creative Direction, Media Strategy, Social Media Strategy
Advertising, Posters, Social Media Content
Project Industries
Entertainment, Gaming
Missing Winner