Guinness Book of World Records - The campaign that broke all the records
Even though world records are made and broken all the time, not everyone feels a connection to the Guinness Book of World Records. This campaign was created to inspire more of a connection with both consumers and participants by proving that records can be set anywhere. Even right in front of you. Maybe even by you.
- Project Roles
- Copywriter, Creative Director
- BBDO NY
- Comedy, Copywriting, Creative Direction, Creative Strategy, Outdoor
- Advertising, Billboards, Posters
- Project Industries