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Guinness Book of World Records - The campaign that broke all the records

Even though world records are made and broken all the time, not everyone feels a connection to the Guinness Book of World Records. This campaign was created to inspire more of a connection with both consumers and participants by proving that records can be set anywhere. Even right in front of you. Maybe even by you.

Project Roles
Copywriter, Creative Director
Company
BBDO NY
Skills
Comedy, Copywriting, Creative Direction, Creative Strategy, Outdoor
Media
Advertising, Billboards, Posters
Project Industries
Entertainment
Guinness Book of World Records - The campaign that broke all the records
Guinness Book of World Records - The campaign that broke all the records
Guinness Book of World Records - The campaign that broke all the records