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American Express Centurion — Inclusive Luxury

Our work for American Express Centurion reimagined how the black card experience could be meaningful in light of the democratization of access, digital tools, and an evolved definition of luxury. By focusing on establishing Centurion as a lifestyle club, our proposed value proposition centered on uniting a global community of accomplished individuals to experience and contribute to the world. We then brought the new positioning to life through a host of products and services.

Project Roles
Creative Director
Company
IDEO
Skills
Art Direction, Brand Strategy, Conceptual, Consulting, Content Strategy, Creative Direction, Creative Research, Design, Design Strategy
Media
App Design, Brand Guidelines, Brand Identity, Branding, Editorial Designs, Illustrations, Manifestos, Photography, Prototypes, Roadmaps, UI Design, Visual Designs
Project Industries
Fashion, International, Lifestyle, Luxury, Media, Real Estate, Retail, Technology, Travel/Tourism
American Express Centurion — Inclusive Luxury