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Lexus LC Launch: Man & Machine - Super Bowl

Lexus has always been synonymous with comfort. Luxury. Safety. To ensure that the word boring was never added to that list Lexus made the LC 500. A thrilling sports coupe that seems to speed even when it’s perfectly still. And to usher in a new era of sexier, more emotional machines, Lexus wanted to showcase their new vehicle, their new tagline, and their new voice on the biggest stage in the world for brands. The Super Bowl. This is the story of Man and Machine.

Project Roles
Creative Director
Company
Lexus
Skills
Creative Direction
Media
Branded Content, Commercials - Broadcast, Editorial Designs, Social Media Content, Typography
Project Industries
Advertising, Automotive, Fashion, Luxury, Music
Lexus LC Launch: Man & Machine - Super Bowl