TURNING A CAMPAIGN INTO GLOBAL BRAND PRESENCE

Microsoft Education tapped POP to help boost consideration during its key buying season. We created a campaign highlighting how education-focused tools could take learning beyond traditional limits. New, competitively priced devices meant education BDMs—previously hampered by device cost despite Microsoft’s clear win on security and implementation—could now afford Microsoft end-to-end. From tagline to photo shoot, online to out-of-home, the campaign framed students as heroes—championed by the audience.