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DEFINING THE VOICE AND VISUALS FOR A GLOBAL BRAND

My team worked with the new Surface Commercial group to craft a narrative and a look that conveys “premium” as well as powerful and reliable. Through visual guidelines, photography, and campaign collateral, we developed a system positioning Surface as the must-have device that empowers its user to drive business forward, appealing to decision-makers who are both solution-focused and style-conscious.

Project Roles
Creative Director
Company
Microsoft
Skills
Brand Strategy, Creative Direction, Creative Strategy, Information Architecture, Wrangling - Creatives
Media
Advertising, Brand Guidelines, Branded Content, Social Media Content
Project Industries
Advertising, Technology
DEFINING THE VOICE AND VISUALS FOR A GLOBAL BRAND
DEFINING THE VOICE AND VISUALS FOR A GLOBAL BRAND
DEFINING THE VOICE AND VISUALS FOR A GLOBAL BRAND
DEFINING THE VOICE AND VISUALS FOR A GLOBAL BRAND
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