Betroth "Love Is Rebellion"
"Betroth unites you with visionary creators, master craftsmen, and responsible practices to forge true symbols of modern love."
A modern ring design studio led by Brooklyn-based designer and artist Derrick Cruz, Betroth collaborates with emerging and established visionaries across many creative disciplines. The startup launched with a manifesto to smash the status quo when it comes to accepted norms in the industry and has successfully managed to set new standards for social responsibility, craftsmanship, and artistry.
EFFIXX worked closely with Betroth in its' early stages of development, to craft a visual universe for initial launch campaign to live in. Working with founder Derrick Cruz, we rose to the challenge of hoisting each design to hero status in their own respective environments. Success meant deviating from the typically sterile, vanilla art direction found in mainstream commercial wedding & engagement ring retailers.
- Project Roles
- Art Director, Designer, Illustrator
- 3D, 3D Generalist, CGI, Cinema 4D
- 3D Illustrations, Advertising, Art, Brand Identity
- Project Industries
- Fashion, Luxury, Retail