Brief: Next Insurance objective was double. Becoming the first choice provider to the massively underserved market of small business professionals while raising more money to fuel their agressive growth. The first step was to develop a brand that resonate and distinguish itself from its already well established competition.
Insight: Small business owners see insurances as a necessary evil rather than a support system for their entrepreneurial endeavor.
Brand Idea: We got you.
To give them that feeling of an edge an insurance should give entrepreneurs, we developed an aesthetic and voice that embodied a sense of vibrancy, opportunity, and growth, breaking from the conventions of the traditional business insurance category who rely on fear-based and authoritative cues to assert their necessity.
- Project Roles
- Untitled Worldwide
- Brand Strategy
- Brand Identity
- Project Industries