While it may seem crazy to compare a smashed Whopper Jr. to a child who has been bullied, it winds up making a lot of sense. Burger King is a brand that celebrates individuality and encourages people to be their way, no matter how "different" their way is. Bullying someone for being different is the exact opposite of that. Hopefully the Bullying Jr. experiment encourages people to stand up against bullying the same way they stand up and complain about a bullied fast food burger.