Nuveen

TV/OOH : Investing by Example campaign : Art & Design direction for TV and Print. Supporting the team // Myles Allpress, Ben Salsky, and Tim Vaccarino // with bringing this spot to life. During the pitch that won the business my design team helped define and develop the “ripple effect” strategy that influenced how the work came to life to bolster the “invest by example” platform. When the TV spot was being worked out I was brought back in to help translate that “ripple effect” to picture. I worked out a few visual mood boards and some initial storyboards. This “liquid” direction starting with the single drop and using the ripple effect to create a continuous fluid storyline from a totally blank canvas to a rich and colorful ecosystem ended up selling through. Myles and Ben then worked with the incredible folks at Psyop who added all the right layers of craft and perfection.