Fresh Sugar Caramel
For the launch of Fresh Sugar Caramel Lip Balm, I designed in-store window signage and clings, banners, light boxes, collateral, and global guidelines to create a comprehensive look and feel throughout all Fresh retail stores. Imagery is sinfully sweet and inspired by the flavor behind the product to engage and attract customers into the store.
- Project Roles
- Art Director, Designer
- Company
- Fresh, LVMH
- Skills
- Art Direction, Brand Strategy, Creative Direction, Design, Retail
- Media
- Advertising
- Project Industries
- Advertising, Beauty, Retail
