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Fresh Sugar Caramel

For the launch of Fresh Sugar Caramel Lip Balm, I designed in-store window signage and clings, banners, light boxes, collateral, and global guidelines to create a comprehensive look and feel throughout all Fresh retail stores. Imagery is sinfully sweet and inspired by the flavor behind the product to engage and attract customers into the store.

Project Roles
Art Director, Designer
Fresh, LVMH
Art Direction, Brand Strategy, Creative Direction, Design, Retail
Project Industries
Advertising, Beauty, Retail
Fresh Sugar Caramel
Fresh Sugar Caramel
Fresh Sugar Caramel
Fresh Sugar Caramel