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FRESH HOLIDAY CAMPAIGN

Translated Fresh Holiday 2018 campaign in Sephora by developing the largest in-store brand animation and takeover of the season. Art direction and design of print collateral and visual merchandising solutions on gondolas, endcaps, towers, custom acrylics, and event signage. Ensured campaign is cohesive throughout all visuals, in-store fixtures, and store types.

Project Roles
Art Director, Designer
Company
Fresh, LVMH
Skills
Art Direction, Brand Strategy, Creative Direction, Print
Media
Advertising, Branding, Retail Designs
Project Industries
Advertising, Beauty, Retail, Lifestyle
FRESH HOLIDAY CAMPAIGN
FRESH HOLIDAY CAMPAIGN
FRESH HOLIDAY CAMPAIGN
FRESH HOLIDAY CAMPAIGN
FRESH HOLIDAY CAMPAIGN