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FRESH VISUAL MERCHANDISING

Responsible for the art direction and design of all visuals for the Fresh Gondola overhaul in Sephora North America market from concept through production. The focus of this visual merchandising update was to develop a streamlined and brand cohesive appearance, improved consumer navigation, and engaging ways to highlight new products, best sellers, and promotions. Imagery is strategic, vibrant, and bold to attract and engage customers throughout busy Sephora environment. The resulting design has increased brand recognition and sales exponentially.

Project Roles
Art Director, Designer
Company
Fresh, LVMH
Skills
Art Direction, Design, Brand Strategy
Media
Branding, Retail Designs
Project Industries
Beauty, Retail, Lifestyle
FRESH VISUAL MERCHANDISING
FRESH VISUAL MERCHANDISING
FRESH VISUAL MERCHANDISING
FRESH VISUAL MERCHANDISING
FRESH VISUAL MERCHANDISING