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THIS IS REAL FOOD FOR BABIES

Increasingly, millennial moms were avoiding the baby food aisles, choosing to make food for their babies at home. Homemade food had become Beech-Nut’s biggest competitor. We created a narrative that rejected factory baby food by embracing homemade. On all channels — broadcast, print, digital, social, outdoor — we told Beech Nut’s real food story.

Project Roles
Executive Producer
Company
Story Worldwide
Skills
Producing
Media
Commercials - Broadcast
Project Industries
Advertising
THIS IS REAL FOOD FOR BABIES
Collaborators