With the purchase of Time Warner, DirecTV and development of its own content, AT&T is emerging as a player in the entertainment industry. To establish that, they bought :90 media placements in thousands of theaters nationwide. And to advertise their breadth of content we created films that unexpectedly shift genres. So just as audiences warmed up to a cheerful “Hoosiers” tale, we twisted the story into a dark, sci-fi surprise.
- Project Roles
- Creative Director
- Art Direction, Copywriting, Creative Direction
- Brand Films, Commercials - Video