Graceland Mansion, once home to Elvis Presley, is the second most visited house in the nation. I led a team of visual designers and engineers through concept development, visual design, production, testing, and installation of an iPad tour companion to replace the decades old audio tour.
The new tour features audio narration in 14 languages, never-before-seen archival footage and photography, interactive panoramic views of the Graceland grounds and humorous photo opportunities like Elvis Yourself – an activity that transforms a visitor’s image into an Elvis cartoon. This project was one of the first to leverage beacon technology to deliver targeted, location-based content.