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Men's Wearhouse — Bridal

Brides & grooms (or grooms & grooms) are no longer tied to specific wedding day traditions. And if they choose to incorporate them, they typically put their own twist on things. But formalwear retailers haven't embraced the changing landscape, nor the diversity of couples tying the knot. Seen as a place where older “Dad” types went for not-so-stylist suits, we had to overhaul Men’s Wearhouse’s outdated reputation, accurately representing their product offerings and modernizing the national brand in their 2019 bridal campaign.

Project Roles
Copywriter
Company
EP + Co
Skills
Conceptual, Content, Copywriting, Creative Direction, Creative Strategy
Media
Advertising
Project Industries
Fashion, Advertising
Men's Wearhouse — Bridal