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Mastercard

I worked on MasterCard for most of my time at RGA. The big campaign that I worked on that actually happened was the Priceless Surprises campaign. Priceless Surprises started as a warm and fuzzy gifting program, where MasterCard would incentivize cardholders to surprise their friends with acts of kindness through gifting. MasterCard ultimately reduced it to a sweepstakes campaign via hashtag. MasterCard would encourage people to use #PricelessSurprises on social media (primarily Instagram and Twitter), and then they would award these random hashtag enthusiasts (if they were also cardholders) with surprises.

Project Roles
Art Director, Creative Director, Designer
Company
R/GA
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction
Media
Advertising, Social Media Content, Websites
Project Industries
Finance
Mastercard
Mastercard
Mastercard
Mastercard
Mastercard
Mastercard