I worked on MasterCard for most of my time at RGA. The big campaign that I worked on that actually happened was the Priceless Surprises campaign. Priceless Surprises started as a warm and fuzzy gifting program, where MasterCard would incentivize cardholders to surprise their friends with acts of kindness through gifting. MasterCard ultimately reduced it to a sweepstakes campaign via hashtag. MasterCard would encourage people to use #PricelessSurprises on social media (primarily Instagram and Twitter), and then they would award these random hashtag enthusiasts (if they were also cardholders) with surprises.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction
- Advertising, Social Media Content, Websites
- Project Industries