Microsoft wanted to communicate how all of their tech offerings delivered on efficiency no matter the vertical. I worked on a few different campaigns that highlighted specific products and how they tethered to efficacy. The case study video captures how we holistically modeled our creative strategy around communicating with a target that was notoriously skeptical to any kind of marketing: tech geeks.
Art Director, Designer, Set Designer
Adobe Illustrator, Adobe Photoshop, After Effects
2D Animations, Advertising, Case Study Videos, Commercials - Video