Kellogg's was ready to debut a new brand and product: joyböl, a shelf-stable smoothie bowl. Because of the timeline, we needed to work in parallel with the agency that was creating the final brand look and assets. We worked quickly to create a responsive, mobile-first site as well as establishing photography and iconography for the brand. In order to appeal the joyböl audience, we based our design system and strategy on the unexpected, leaning heavily on the "hackable" nature of the product itself. Utilizing texture, surreal photos, and custom icons, we delivered a responsive experience along with a first-in-class Amazon A+ page.
- Project Roles
- Art Director, UI Designer, UX/IA Designer
- Adobe Illustrator, Art Direction, Human-Centered Design, Low / High Fidelity Prototyping, Sketch
- Icons, Interaction Designs, Websites, Wireframes
- Project Industries
- Packaged Goods