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joyböl Website

Kellogg's was ready to debut a new brand and product: joyböl, a shelf-stable smoothie bowl. Because of the timeline, we needed to work in parallel with the agency that was creating the final brand look and assets. We worked quickly to create a responsive, mobile-first site as well as establishing photography and iconography for the brand. In order to appeal the joyböl audience, we based our design system and strategy on the unexpected, leaning heavily on the "hackable" nature of the product itself. Utilizing texture, surreal photos, and custom icons, we delivered a responsive experience along with a first-in-class Amazon A+ page.

Project Roles
Art Director, UI Designer, UX/IA Designer
Company
Kellogg's
Skills
Adobe Illustrator, Art Direction, Human-Centered Design, Low / High Fidelity Prototyping, Sketch
Media
Icons, Interaction Designs, Websites, Wireframes
Project Industries
Packaged Goods
joyböl Website
joyböl Website
joyböl Website
joyböl Website
joyböl Website
joyböl Website
joyböl Website
joyböl Website