Happy Inside Website
Kellogg's debuted a new brand and new product - Happy Inside, a probiotic cereal. Our task was to successfully introduce the product and explain the health benefits of Happy Inside. We worked quickly to create a responsive, mobile-first site as well as a library of photography and assets to use in perpetuity. In order for the Happy Inside audience (proactive wellness seekers) to understand the science behind digestive wellness, and what the health benefits of the product were, we created a friendly and easy-to-understand tone of voice accompanied by simple illustrations to explain the science behind prebiotics, probiotics, and fiber. We also created a first-in-class Amazon A+ page and Amazon storefront to build trust with users and further drive trial of the product.
- Project Roles
- Art Director, UI Designer, UX/IA Designer
- Art Direction, Human-Centered Design, Low / High Fidelity Prototyping, Sketch
- Project Industries
- Packaged Goods