Coffeemate Site Relaunch
Coffeemate went through a major brand refresh in order to reach younger consumers– and to meet the needs of such a tech-driven audience, we created a responsive website built on systematic design thinking that could host a wide array of products and recipes. The design, taxonomies, and research conducted for the website ended up informing a large part of the new Coffeemate brand.
- Project Roles
- Art Director, Illustrator, UI Designer, UX/IA Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Human-Centered Design, Low / High Fidelity Prototyping
- Interaction Designs, UI Design, Websites, Wireframes
- Project Industries
- Beverage, Packaged Goods