Alchemy 43 Website
Alchemy 43 engaged Character for the brand strategy and verbal identity of their brand refresh. This aligned with the redesign of their website. As the Lead Copywriter, I partnered with a Brand Strategist to create a verbal identity and messaging hierarchy. I then wrote the entire website and partnered with the design shop they selected for the visual work.
- Project Roles
- Copywriter, Editor (Brand/Content), Editor (Copy), Strategist
- Brand Strategy, Copywriting, Editing
- Brand Guidelines, Brand Identity, Branded Content, Branding
- Project Industries