Carl's Jr. and Hardees partnered with "X-Men: Days of Future Past" to release the Western X-tra Bacon. In an effort to grow our Instagram channel, we invited fans to take a burger selfie and use the hashtag #EatLikeYouMeanIt. We took all submissions and using one of the film's digital designers, we gave each of our hungry mutants an X-Men Makeover. All transformations were also hosted on a microsite gallery.
- Project Roles
- Copywriter, Creative Director
- Content Strategy, Copywriting, Design, Digital
- Branded Content
- Project Industries