Salem's Famous Hot Dogs
New York City is known as the world’s melting pot—people from all over the globe are arriving every day to chase a dream. But while we celebrate their arrival, we sometimes forget what they left behind. Many left their families, friends, languages, and more when they arrived in Manhattan—and for many when they said goodbye, they were doing so for years, or in some cases forever.
So when we got the brief to make something famous for good, we chose the Salem outside our agency who hadn’t seen his family in the 20 years since he moved to America. Our goal was to make him, and his business, so famous that he could afford to go back and see his family in Bangladesh.
Typography inspired by NYC’s classic restaurants and bodegas.
- Project Roles
- Art Director, Designer
- Design, Type Design
- Brand Identity, Typography
- Project Industries