After several frustrating experiences shopping for swim suits in stores with poor lighting and ill-fitting suits, Andie founder Melanie Travis set out to change the game. The goal was simple: create a line of timeless, thoughtfully manufactured suits and then ship them to customers in a box to try them on in the comfort of their own home. ---------- THE SOLUTION The Andie visual aesthetic was inspired by the empowering notion of the try-at-home program. From that, a female-first mentality drove the brand narrative and influenced everything from color choices, to icon styles, to photography. Digital executions are injected with personality and a tone of voice that's playful & approachable and in these moments, the Andie brand feels like a trusted best friend and confidant.
- Project Roles
- Creative Director, Designer, UI Designer, UX/IA Designer
- Wildes District
- After Effects, Brand Strategy, Creative Direction, Creative Strategy, Design, Design Strategy, Digital, E-Commerce, Fashion, Interaction, Interactive, iOS, Lifestyle, Mobile, Motion, Print, Sketch, Strategy, Technology
- App Design, Apparel, Brand Guidelines, E-commerce Platforms, Icons, Illustrations, Infographics, Logos, Mood Boards, Packaging, Photography, Pitch Decks, Product Designs, Products - Digital, Prototypes, Social Media Content, Typography, UI Design, UX Designs, Visual Designs, Wireframes
- Project Industries
- Beauty, Fashion, Lifestyle, Luxury, Startups