We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Andie Swim

After several frustrating experiences shopping for swim suits in stores with poor lighting and ill-fitting suits, Andie founder Melanie Travis set out to change the game. The goal was simple: create a line of timeless, thoughtfully manufactured suits and then ship them to customers in a box to try them on in the comfort of their own home. ---------- THE SOLUTION The Andie visual aesthetic was inspired by the empowering notion of the try-at-home program. From that, a female-first mentality drove the brand narrative and influenced everything from color choices, to icon styles, to photography. Digital executions are injected with personality and a tone of voice that's playful & approachable and in these moments, the Andie brand feels like a trusted best friend and confidant.

Project Roles
Creative Director, Designer, UI Designer, UX/IA Designer
Wildes District
After Effects, Brand Strategy, Creative Direction, Creative Strategy, Design, Design Strategy, Digital, E-Commerce, Fashion, Interaction, Interactive, iOS, Lifestyle, Mobile, Motion, Print, Sketch, Strategy, Technology
App Design, Apparel, Brand Guidelines, E-commerce Platforms, Icons, Illustrations, Infographics, Logos, Mood Boards, Packaging, Photography, Pitch Decks, Product Designs, Products - Digital, Prototypes, Social Media Content, Typography, UI Design, UX Designs, Visual Designs, Wireframes
Project Industries
Beauty, Fashion, Lifestyle, Luxury, Startups
Andie Swim
Andie Swim