Kanyegg + Wix
Kanyegg was hatched while exploring Kanye West as a pop culture phenomenon: G.O.O.D. egg or bad yolk? Utilizing the noble egg, food typographer and creative director Danielle Evans set out to explore a complex, societal icon through an equally complex organic substance. Immediately strange correlations appeared: meringue is a miraculous whip, omelettes do in fact let you finish, even the hardest eggs go through the wire.
I taught myself jewelry making, egg carving, meringue prep, and shot my first live model through the completion of this project. Wix eventually created a broadcast spot that animated my work into a 15 second spot.
In late 2017, Wix moved to purchase the rights to Kanyegg, which required me to create a site on their platform but also required the building of a template for consumer purchase. The current state of Ye is tenuous, even a little rotten. Are we over Yeezy or is the eg(g)oist on the rise? Stay tuned.
- Project Roles
- Animator, Art Producer, Artist, Content Producer, Copywriter, Creative Director, Designer, Editor (Brand/Content), Editor (Copy), Illustrator, Letterer, Photographer, Post Producer, Retoucher
- Company
- wix.com
- Skills
- Adobe Photoshop, Art Direction, Calligraphy, Copywriting, Creative Direction, Fabrication, Post-Production, Retouching, Stop Motion, Styling
- Media
- Advertising, GIFs, Illustrations, Lettering, Personal Project, Photo Illustrations, Photographs, Photography, Social Media Content, Storyboards
- Project Industries
- Advertising, International, Technology
