Dimensional Type Field Trip: Reykjavik

Dimensional type takes a field trip to Iceland. I arranged ice lettering all over Reykjavik and the southern Golden Circle, panning up slowly to reveal the surrounding environment. The project was a fascinating study in geographical variables: soil, light, topography. Originally intended as an announcement for the trip to Iceland's capital, the salt lettering proved sturdy enough to withstand packing and bumbling around in a carry-on.

Aside from building and growing the lettering, I planned, shot, cut, audio mixed, and arranged the video from start to finish in the course of six days. Shot on Front Row and iPhone 8s.

Locations visited: Ásmundarsafn Sculpture Garden, Seltún, Kerid, Hallgrimskirkja, Hólavallagarður, Gullfoss, Epal Harpa, Reynisfjara, Jökulsárlón.

Project Roles
Cinematographer, Creative Director, Designer, Letterer
Skills
Adobe Photoshop, Adobe Premiere Pro, Art Direction, Calligraphy, Cinematography, Conceptual, Creative Direction, Design, Editing, Fabrication, Location, Mixed Media, Sculpting, Type Design
Media
Experimental Films, Key Art, Lettering, Personal Project, Sculptures
Project Industries
Travel/Tourism
Dimensional Type Field Trip: Reykjavik
Dimensional Type Field Trip: Reykjavik
Dimensional Type Field Trip: Reykjavik
Dimensional Type Field Trip: Reykjavik
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