For IBM's launch of their new quantum computers, we wanted our users to know why you would use a quantum computer over a standard computer. The basic idea of it is simple: A quantum computer can find data much faster than a standard computer. But a more interesting way of explaining it is through playing cards. So we found a cardistry expert and made a video explaining the basic idea of quantum. We then created a microsite where you can learn more about IBM Quantum Computers and try your hand at Quantum.
- Project Roles
- Art Director, Designer
- Ogilvy & Mather
- Art Direction, Design
- Commercials - Video, Interaction Designs, Websites