Lufthansa "onblocks" – B2B Magazine
From an already existing, simple B-2-B newsletter with the appearance of a 2-page PDF file, an high class editorial and design concept magazine was to be developed, which takes Lufthansa's corporate design guidelines into account. Developed in close collaboration with the editorial team of the department, this magazine is regarded as a central communication tool and marketing tool for all international handling partners (Star Alliance). Due to the international readership and target groups, a flexible layout principle was developed, which represents the bilingual content in identical appearance and design – an opposing layout-principle for the presentation of German and English-language contents.
- Project Roles
- Creative Director, Designer, Strategist
- Conceptual, Creative Direction, Design, Editorial, Print
- Editorial Designs
- Project Industries
- B2B, Lifestyle, Travel/Tourism