Brand and website (re)design for a Sonoma-based massage therapist. Carl is an accomplished and well-educated massage therapist who had recently moved to Sonoma and was looking to increase his web presence and bring in more patients via SEO and local advertising in lieu of solely relying on word of mouth referrals. His old site was static, non-responsive, and not particularly warm or welcoming. He wanted to create a brand that reflected his philosophies of healing and warm personality, while adding more color and interest than many of the "industry standard" spa and wellness websites that he'd seen. For this project, I led the brand design, web design and Wordpress development, while also consulting on copy.