Lexus ES: Anti-Vibration Device, Details Campaign

The Lexus ES absorbs vibrations by adding 88 separate road-dampening measures to an already smooth-running engine. Sounds like overkill to me but it does make for a nice ride. Special thanks to the most patient man on earth, Bryan Berg, who holds virtually every world record there is for stacking cards. It took him two weeks of very long earthquake-free days to complete the structures for this spot. During that time no one was allowed to breathe, sneeze, or make even the slightest of peeps. To do so would’ve no doubt resulted in certain death at the hands of Mr. Berg. Learn more about him at cardstacker.com.

Project Roles
Art Director, Creative Director
Team One
Art Direction, Conceptual, Creative Direction
Advertising, Brand Films, Commercials - Video
Project Industries
Advertising, Automotive
Lexus ES: Anti-Vibration Device, Details Campaign