American Academy of Dermatology: Prevention
Market research showed that people were more afraid of skin cancer causing disfigurement than they were of it causing death. It was a very interesting experience to find someone that skin cancer had not killed, and to get his story. This film ended up being the subject of a thesis in the prestigious Medical Journal of Australia. It was also banned from the airwaves by the United States, Great Britain, and even by MTV.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction, Conceptual
- Advertising, Commercials - Video, Short Films
- Project Industries
- Advertising, Education, Non-Profit