American Academy of Dermatology: Prevention

Market research showed that people were more afraid of skin cancer causing disfigurement than they were of it causing death. It was a very interesting experience to find someone that skin cancer had not killed, and to get his story.  This film ended up being the subject of a thesis in the prestigious Medical Journal of Australia. It was also banned from the airwaves by the United States, Great Britain, and even by MTV.

Project Roles
Art Director, Creative Director
Art Direction, Creative Direction, Conceptual
Advertising, Commercials - Video, Short Films
Project Industries
Advertising, Education, Non-Profit
American Academy of Dermatology: Prevention