The Citizen's Clean Election Commission of Arizona: Vote Informed

The primary barriers to voter participation in elections––from local to national––are the feelings of being overwhelmed and confused by the information out there and by the agendas and partisan politics it may be attached to. In short, voters don't know what to do, where to go, or who to believe. The Citizen's Clean Elections Commission is a government office that provides simple, unbiased election information to the voting public. This is not "Rock the Vote." The CCEC cannot, by law, encourage voter participation or take sides. They can only provide voters with information so they can make informed decisions on Election Days. Since the information they make available is very straight-forward and dry, we needed to find a way to present it in a memorable way.

Project Roles
Art Director, Creative Director
R&R Partners
Art Direction, Conceptual, Creative Direction, Creative Strategy, Mobile, Wrangling - Creatives
Advertising, Commercials - Video, Short Films, Websites
Project Industries
Education, Government