CONVERSE – ALL THE STORIES ARE TRUE

I worked on developing the look and application of Converse's "All The Stories Are True" Out Of Home (OOH) and digital campaign in Los Angeles and London under art direction from David Chathas. I helped to create the composition of typography, patterns, and production of shooting the shoes. We based the idea of ephemerality and youth in the choice of hand-setting the typography and playing with textures and tape with the shoes.