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Ride Now by Toyota Brand Identity

Brand Identity/System Toyota approached us to brand the ride-sharing business they recently acquired through its incubation program, Toyota Next. They asked us to create a visual identity independent of Toyota with a young, urban feel to target the population of Millennials diverting away from car ownership. The result is RideNow, the newest way to ride Tokyo.

Project Roles
Art Director
Company
Toyota
Skills
Art Direction, Design
Media
Brand Identity
Project Industries
Automotive, Technology
Ride Now by Toyota Brand Identity
Ride Now by Toyota Brand Identity
Ride Now by Toyota Brand Identity
Ride Now by Toyota Brand Identity
Ride Now by Toyota Brand Identity
Ride Now by Toyota Brand Identity