I produced, directed and wrote the creative for this 60-second spot. The piece features two blacksmiths working together to forge, of all things, a flower from a single piece of steel. I wanted the piece to feel cold, tough, but also maintain a craftsman, refined feel to their delicate, but "manly" art. For the piece to become everything it could, we wanted to leverage all the natural sound from the workshop; the end product is greatly enhanced by the mix/design.
We shot the piece on a RED Dragon using Schneider Xenons.
- Project Roles
- Creative Director, Director, Post Producer, Producer, Writer
- Fractal Film Co.
- 4K, Adobe Premiere Pro, Cinematic, Commercial, Creative Direction, Filmmaking, Post-Production
- Commercials - Video
- Project Industries
- Advertising, Lifestyle, Media