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Duluth Trading Company: Women's Breezeshooter Pants TV spot

To highlight the perks of Duluth's Breezeshooter Pants, we used an engaging series of multi-media quick cuts paired with SFX juxtaposed against the real world benefits of the pants. Instead of using actual models, we cast a diverse set of real women in the Duluth scenes to reinforce authenticity and how highly capable these pants are for hard-working women everywhere.

Project Roles
Art Director
Company
Planet Propaganda
Skills
Art Direction, Editing, Post-Production, Type Design
Media
Advertising
Project Industries
Fashion