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Iben Cycle Branding

Iben Cycle started when Tom Beney decided to follow in his family's footsteps and get into the business of making socks. What started as a dream to make cycling socks, has become a passion for designing apparel for teams around the world. I helped him establish a brand that could represent more than just his core product, and worked with him to create a logo and set of guidelines to help him take his business forward.

Project Roles
Designer
Skills
Brand Strategy, Design
Media
Brand Identity
Project Industries
Sports
Iben Cycle Branding
Iben Cycle Branding
Iben Cycle Branding
Iben Cycle Branding
Iben Cycle Branding